Aveda ran a conversion lift test on Facebook, measuring the incremental impact on purchases. Sabria calls the tool Predictive Consumer Generated Ads based on an algorithm Photo Rank, which company engineers developed. Beauty Case Studies. User-generated pictures have once again become more popular with brands. Short-form social video was not something they had the resource for internally, nor was it something scoped with their agency.
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Olapic turns user generated content into your most valuable brand asset. k Images collected per day. Aveda successfully collects high quality images, both of the styles that their The stars aligned because Facebook Creative Shop was also expanding upon.
Capturing our love for #EarnedContent, one photo at a time. Filters.
Olapic's Predictive Tech Finds Social Media Photos, Videos For Facebook Ads 03/09/
View All; Culture; Events; Creators. Add a photo. @olapic. @rodric @mansisergio.
Olapic's technology analyzes 46 signals such as filtering data.
While other MediaPost newsletters and articles remain free to all Inspired by Ayurveda, Aveda takes a holistic approach to beauty with rituals and products that harness pure flower and plant essences to help you look and feel beautiful. General Beauty Case Studies.
Case Study Aveda Olapic
THE CHALLENGE Aveda successfully collects high quality images, both of the styles that their consumers are achieving with their products, and a variety of product shots, giving them a range of imagery to utilize across their ecommerce site.
Your browser does not support the video tag. And while they wanted to be able to create a lot of high-quality video to use as ad creative and really engage their audiences, they were prohibited by the high costs associated with video and the long production times that limit them from being able to be agile, to test and learn and optimize their campaigns in an efficient manner.
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The stars aligned because Facebook Creative Shop was also expanding upon new initiative, Create to Convert, to test the performance of still images vs. Olapic's technology analyzes 46 signals such as filtering data. Your browser does not support the video tag.
It was set up as a three-cell test to not only test the impact of videos over stills, but also determine if certain types of videos work more effectively. Toggle navigation.
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the 5-star restaurant on the proper. Olapic - Vesey St, Fl 4th, New York, New York - Rated based on 39 Reviews "Excellent Image may contain: text that says 'Olapic by Monotype'.
Font company Monotype has acquired Olapic for $m, looking to leverage user-generated images and videos in their marketing campaigns.
Become a subscriber today! Advanced Search. The predictive algorithm analyzes the image in the picture or video to determine the likelihood that it will influence the consumer viewing the photo. Subscribe to Search Marketing Daily. Research Research Intelligencer Research Brief.
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